The DVD rental industry has changed drastically over the years. Previously, movie fans could only rent DVDs at their local movie renting store, but the birth of new technologies and DVD distribution methods has changed the way the movie rental industry operates. Today, there are three major ways for movie buffs to obtain their DVDs: the traditional movie rental store, online DVD rental services, or no-return DVD rental services.
While the DVD rental industry is rapidly changing, DVD rental stores are still very financially successful. DVD rental stores make their money through a number of different methods including membership fees, rental fees, late fees, and DVD purchases. However, the major key to their success is that they operate under a pure supply and demand business plan. When a new DVD title is set to be released, demand for these titles skyrockets. To accommodate for such a high demand, DVD rental stores buy up the title in bulk to make sure their shelves are stocked with the hottest new release. As demand for the DVD title begins to wear off, the rental stores then sell the excess DVDs as “previously viewed” DVDs at a reduced price. This system has made DVD rental stores quite profitable over the years.
Similarly, online DVD rental services operate under the supply and demand concept, only their business model puts a heavy emphasis on the convenience of their service. Online DVD rental services charge a flat rate to all of their customers each month. There are no incremental rental fees or late fees associated with any of their DVDs. Instead, once a person has signed up for this service, they can request the DVDs they wish to rent online. Then, the DVD is shipped directly to that person’s house with no time restrictions; they can keep the DVD for as long as they wish but they will not receive any other requested DVDs until the previously rented DVD is returned. Because online DVD rental services are both cheap and convenient, they are quickly becoming a strong competitor within the DVD rental industry.
Lastly, no-return DVD rental services are also becoming heavy hitters within the industry. Although they are the newest members of the DVD rental industry, they are quickly carving out their niche because they take the convenience-factor a step further than their predecessors. Time-limited DVDs are tangible discs that degrade over time while downloadable DVDs are movie files that can only be accessed on a PC for a limited amount of time. Both options are ideal for DVD rental enthusiasts who enjoy renting DVDs regularly but don’t want to be bothered with returning the movies.
One of the leaders in no-return DVD rentals, Flexplay, offers superior quality and convenience over other no-return DVD rental companies. Customers can watch their DVDs whenever they want and never have to deal with the hassles associated with monthly fees.
